Case Study — Campaigns · Film · Social

Kaladhar Fabrics

Kaladhar is Forever

A fabric brand during wedding season. Everyone was competing for attention. We competed for memory — one line, everywhere, all at once.

कKaaran

Drive in-store footfall through emotional resonance, not promotional offers.

खKhaaka

Social, outdoor, print, influencers and a promo film — all carrying one line: Kaladhar is Forever.

गGoonj

+20% store walk-ins. +33% online enquiries. 40% of all enquiries driven by the campaign.

Process Artefact
Campaign line evolution — 12 rejected options before 'Kaladhar is Forever' was approved. Client note: 'This is the one. Don't touch it.'
Outcome
+20% walk-ins · +33% online enquiries
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