Case Study — Film

UP Tourism Ministry

Lost Temples of Braj

Braj had a depth problem. Most pilgrims only ever reached two sites. The work needed to widen the lens without losing the devotion.

कKaaran

Expand the spiritual circuit without diminishing or competing with the core journey.

खKhaaka

Short-format cinematic film — context, history, and visual cues layered to spark curiosity and intent.

गGoonj

Footfall rose across secondary Braj sites. Pilgrim movement expanded beyond the core circuit.

Process Artefact
Location scout note: 'Shoot at 5:30am. After that it becomes a tourist site again. Before that, it's still a temple.'
Outcome
Expanded pilgrim movement · sustained growth