Vedantu

VED AI Launch

AI was the product. But students didn't trust what they couldn't understand. The campaign wasn't about AI — it was about making intelligence feel familiar.

कKaaran

Showcase capability as a tool students could actually use, not a feature to be explained.

खKhaaka

14 teacher-led YouTube explainers, 2 founder-led videos, 6 feature-focused brand films. Layered by audience and intent.

गGoonj

1,00,000+ student messages to the VED AI chatbot in 24 hours.

Process Artefact

Original brief note: 'Students don't fear AI. They fear looking stupid in front of it. Solve for that.'

Outcome

1 Lakh+ chatbot messages in 24 hrs

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