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Spec Film — AI · Film · Campaigns
Zeptoverse — Mummy Aa Rahi Hai
An unsolicited spec film for Zepto. Mummy is ten minutes from her own surprise birthday party, and nothing is ready. A multiverse of delivery riders (anime, brick, clay and animated-feature) fetches it all. Written in Hindi, made entirely from AI-generated characters, from first frame to final cut in eight days.
Quick-commerce sells one promise, speed, and speed ads all look alike. So the idea takes “10 minutes” literally: one family, one surprise party, and every universe's rider pulled in to make the deadline.
A 48-second Hindi film with English subtitles. A live-action family in a cinematic Mumbai night, four animated universes each with its own look, a tracked phone-screen shot, and a post-credit tease. Delivered in 16:9, 9:16 and 4:5.
Spec work, so there are no campaign results to report. The proof is the build: concept to final cut in eight days, one hero film in three sizes.
11:50 PM. Mummy is ten minutes away from her own surprise birthday party, and Rohan, the one in charge, has done nothing. So he orders on Zepto, and the film does what no delivery ad does: it follows the order into a multiverse.
Candles, balloons, cake and Mummy's favourite lipstick shade are fetched by the same Zepto rider in four different universes: anime, brick, clay and animated-feature. All four arrive with 2 minutes 10 seconds to spare. The twist stays small and human: his sister Didi suspects. “You used Zepto, didn't you?” “Arre, eat your cake, Didi. Forget all this Zepto-shmepto.”
After the end card, a post-credit scene cuts back to the dark store, and a closing title card promises Season 2.
This is an unsolicited spec film made by KaKhaGa. It was not commissioned by, and is not affiliated with, Zepto.
| Time | What happens | Line (English subtitles) |
|---|---|---|
| 0:00 | Night, back seat of a car. Didi whispers into her phone; Mummy, beside her, is oblivious. | “We'll be there in 10 minutes. Is everything ready?” |
| 0:03 | Rohan, alone in his flat, facepalms. Nothing is ready. | “Yeah, yeah… just putting up the balloons.” |
| 0:06 | Over his shoulder: a thumb taps the Zepto app, the cart fills, “Click to Pay”. | — |
| 0:12 | Anime-verse: Candles. A rooftop leap at sunset. | “Candles… found 'em!!” |
| 0:16 | Brick-verse: Balloons. | “Balloons done!” |
| 0:18 | Clay-verse: Cake. A clay traffic jam. | “Cake secured.” |
| 0:22 | Toon-verse: Mummy ki shade. Her favourite lipstick. | “Mummy's favourite shade!” |
| 0:25 | 4/4 delivered, 02:10 to spare. The riders walk in together, slow motion. | — |
| 0:28 | The party: cake, candles, Mummy overwhelmed. | “Happy birthday, Mummy!” |
| 0:30 | Didi narrows her eyes. Rohan hands her a plate. | “You used Zepto, didn't you?” / “Arre, eat your cake, Didi. Forget all this Zepto-shmepto.” |
| 0:36 | End card: the app on a purple gradient. | “Har universe ki har cheez. Everything from every universe. In 10 minutes. Zepto.” |
| 0:39 | Post-credit: back at the dark store, a figure in the shadows. | — |
| 0:45 | Title card: Zeptoverse · Season 2 · Coming soon · A film by KaKhaGa. | — |
Times are approximate.
Every character is an original AI creation. None is based on a real person.
The live-action world is built from still frames in a neutral cinematic grade, with real skin texture and no neon or purple wash, so the family feels like people you know. Early frames made in ChatGPT were rejected as looking too much like ChatGPT, so it was kept for the stylised universes only.
Each universe has its own medium and its own HUD tag on screen (Anime-verse, Brick-verse, Clay-verse, Toon-verse), with a live countdown running through the montage. The same rider, the same uniform, four different worlds.